From the Farm to the Table: Selling Local, Freshly-grown Produce

The organic lifestyle is picking up speed because people are beginning to focus more on their health. However, small organic operations usually only supply their wares; it’s the large organic operations that are reaping the benefits of that awareness.

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There are still ways to get off the ground and turn your small operation into a large one. If you or someone you know would rather remain small, then here’s what they or you can do to run with the big boys.

Sell at your Farm. This is best if you have neighbors around who can buy or if you’re a bit techie. Do note that, if you choose to do this, you’re responsible for selling your own produce. Learn to advertise or even create your own website if you decide to do this. You’re going to have to create awareness about your products. If you want a wider reach than just posting ‘for sale’ notices on lamp posts, then the Internet is the way to go.

Go for CSA. A CSA, or a Community Supported Agriculture, helps you get the community involved by offering parts of your farm as ‘shares’ or  ‘subscriptions.’ It’s also a plan where you could get volunteers by offering these schemes to volunteers. Many farms do this as a way of helping others, while others do it solely for profit. It’s a lot of work to get one started but it’s definitely worth it.

Sell Small. This is the usual situation when you’re in a small town or near several small towns: most of the small grocers/co-ops there are your best chance at selling your produce. Organically grown food is a big hit at these grocers, and recently, people have gone out of their way to buy from them. If you want to make a profit with your produce, learn to speak to some grocer owners near you.

Online Selling/CSA. Again, if you’re a bit of a techie, you can opt to sell most of your produce or, perhaps, look for volunteers or CSA partners online. This requires a quality website as well as people willing to invest or buy from you. While it may be hard to sell bigger produce online, most people would look for organic herbs and food as well as substitutes for everyday items like soap and lotions online.

We might be living in further modernized times right now, but organically-grown, natural food is still popular. They keep you healthy, rarely have chemical ingredients, and are also a cheaper option.

Post Author: April Rouse

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